The complement of CRMAuto for analyse your vehicle sales and find new ways to understand and anticipate the needs and desires of your customers.
The strengths of Data Mining.
All data are presented visually in dynamic graphs
Extrapolation of information and anticipation of needs
Fully integrated with CRMAuto
The benefits of Data Mining
The best analysis tool
Thanks to Imaweb Data Mining, you can:
• Track the evolution of sales.
• Anticipate your commercial actions.
• Plan campaigns.
• Optimize sales resources.
• Determine transformation ratios from customer visit to customer order.
Graphical display of information
Visualization of data through different types of graphs, to which filters can be applied and changes made. The graphs, agile and intuitive, help to gain valuable insight into how your dealership is doing.
Fully integrated into our applications
Imaweb Data Mining (and by extension, all the information it provides) is fully integrated and interconnected with our most important applications, including our reports allow decision-making even easier.
Segmentation analysis
Really knowing your customers and your employees is the first step in an effective personalization strategy, supported by the most modern Bigdata technologies.
Main features of Data Mining
Types of reports
• Customer footfall.
• Traffic showroom and registration.
• Sales forecasts.
• Sales statistics.
• Commercial discounts.
Marketing Analysis
• Bigdata Technology.
• Data extraction.
• Machine learning.
• Recommendation systems.
• Balanced Scorecard (BSC).
• Analysis of the results.
Interfaces
• Integration with CRMAuto.
• Integration with After Sales Assistant.
• Integration with Digital Workshop.
• Integration with BPM Reports.
Safety at the highest level
• All information contained in the application is protected by an SSL security certificate.
• We are ISO 27001 certified (i.e., standard for the management of information security).
